01 — See
Open Today. See the next move.
Your workout, next meal, water gap and weekly badge progress share one calm timeline.
Train · Fuel · Crew · Character
Train the body. Build the character.
Follow a workout checklist, plan meals and water, and train with your crew. Each day also carries one small character rep: patience on the last set, honesty in the log, showing up when you said you would.
Why character
Success is usually less about one extraordinary trait and more about a combination of character, habits, judgment, and persistence.
Doing the right thing does not guarantee that every situation will work out in your favor, but it tends to produce better long-term outcomes: trust, reputation, stronger relationships, fewer destructive shortcuts, and the ability to respect the person you become.
Success without character can be surprisingly fragile. So figoat trains both, in the same day.
The Loop
One day at a time. Five habits that stay distinct.
Today tells you what is next. Train, Fuel and Crew hold the detail. Character sits beside them as one small, specific action, and your scorecard keeps each habit separate.
02 — Do
Check off what you actually do.
Tick sets in Train, mark meals in Fuel and add water in one tap. Logging stays beside the thing being logged.
03 — Grow
Keep one character rep.
One small action tied to a trait: patience on the last set, honesty in the log, showing up when you said you would.
04 — Earn
Close the week with a win.
Weights, cardio, hydration, meals and character earn separate badges. Three unlocks a cheat meal; four unlocks a cheat day.
The product
Everything has a home. Nothing fights for attention.
Five stable destinations keep the app learnable: Today, Train, Fuel, Crew and You. Details unfold only when you ask for them.
01 — Train
A routine that works like a checklist.
Start with proven templates or your own routine. Check off exercises and sets, then see weights and cardio advance independently.
02 — Fuel
Meals and water, placed in the real day.
Move meals, swap suggestions and let the rest of the day re-space itself. Water reminders divide your goal into amounts you can act on.
03 — Crew
Your real people, not a public popularity contest.
Chat with family, friends and trainers. Share a win intentionally, schedule a session or run one simple weekly challenge together.
04 — Coach
Recommendations on request, not an AI takeover.
Ask for a workout, meal idea or explanation from the place you need it. figoat uses your plan and history, shows what will change, and waits for approval.
The foundations
Twenty-five traits. Ten that hold the rest up.
Every daily rep traces back to one of these. Select a foundation to see what it strengthens.
All 25 · 25 shown
- 01IntegrityDoing what is right even when it is inconvenient or nobody is watching.Foundation
- 02DisciplineDoing what needs to be done regardless of your mood.Foundation
- 03Hard workConsistently putting meaningful effort into worthwhile goals.Foundation
- 04ConsistencyRepeating productive actions long enough for them to compound.Foundation
- 05PerseveranceContinuing through rejection, setbacks, and slow progress.Foundation
- 06ResponsibilityTaking ownership of your decisions, obligations, and results.Foundation
- 07PatienceUnderstanding that worthwhile outcomes often take years, not days.Under pressure
- 08Self-controlResisting impulses that interfere with long-term objectives.Foundation
How traits reinforce each other
Traits compound. Each one makes the next easier.
Discipline protects consistency. Consistency turns effort into results. Hover or tap any foundation to trace what it holds up.
02 · Foundation
Discipline
Doing what needs to be done regardless of your mood.
Reinforces · 3
Under pressure
Pressure sets the order. See which traits carry the moment.
Different setbacks test different traits. figoat names the trait that matters and suggests one concrete move you can make today.
Scenario 01
You missed seven days of training.
Consistency breaks first. Resilience decides whether it comes back, and honesty keeps the restart realistic.
figoat suggests
Do a re-entry session: 30 minutes at about 80% of your last loads. Log it, and call it a restart, not a failure.
In the app
Practised daily. Measured by what you did.
No personality test and no score for who you are. Character lives inside the same five destinations: Today, Train, Fuel, Crew and You.
A — Today
One character rep beside the workout.
Each day pairs your session with one small, specific action tied to a trait. You mark it kept or not. That is the whole interaction.
Rep · Patience
Stop your heaviest set at RPE 8. Leave a rep or two in the tank.B — Train
Your logs already show character.
Completed sessions earn Discipline and Consistency. A partial session logged honestly earns Integrity. figoat reads what you did, not how you rate yourself.
- Session completed
- Discipline +15
- Partial, logged as it happened
- Integrity +10
- Cardio finished
- Perseverance +10
C — You
A 30-second honest check before bed.
Three prompts: what you kept, where you cut a corner, and one thing you are grateful for. Private, and never shared with your crew or coach.
- Kept
- Showed up
- Cut
- Skipped cooldown
- Grateful
- Slept well
D — Scorecard
Character becomes the fifth weekly badge.
It sits beside weights, cardio, hydration and meals, earned separately. Level up traits, form bonds between them, and finish weekly quests for trophies.
- Weights
- 2/3
- Hydration
- 6/6
- Character
- 4/4
Plans
Two paid plans. Both open with 7 free days.
Athlete adapts your session to the week you actually had; Elite rewrites the whole block and tracks every lift you log. Cancel inside the trial and you are back on Free — the no-limit tier below — rather than locked out.
Free
$0 · no time limit- Today, weekly program, routines, and goals
- Workout, cardio, meal, and recovery logging
- figoat Guide: rule-based answers from your own logs
- Private crew of up to six, and the shared calendar
- No card, and no expiry
Where every account startsCreate free account →
Athlete
$20 / month- Everything in Free
- Strength tools: 1RM, PRs, next-load, plates
- 50 generative AI coach answers / 30 days
- 30 spoken replies · 31 audio briefs
- 150 workout cues · 30 voice prompts
7 days freeStart 7-day trial →
Elite
$100 / month- Everything in Athlete
- Unlimited strength tracking, every lift
- 160 priority AI coach answers / 30 days
- 100 spoken replies · 31 audio briefs
- 500 workout cues · 75 voice prompts
7 days freeStart 7-day trial →
Your data
Health data stays yours.
figoat reads sensitive training and health data, so the boundaries are worth stating on the way in rather than burying them in a policy.
Apple Health is opt-in
Health data is off by default. If you turn it on, figoat reads weight, sleep, heart rate, HRV, steps, and active energy only to pre-fill your recovery check-ins. It is never used for advertising, never sold, and never shared with third parties.
Delete your account yourself
Account deletion sits in Settings on the web and in the iPhone app, and it cancels any active web subscription with it. No support ticket, no retention call.
Coaching, not medical care
The coach will not diagnose injuries or prescribe treatment. When something reads like a red flag, it says so and points you to a clinician instead of guessing.
Questions
The honest answers. No sales gloss.
If something isn't here, ask the coach. It answers these too.
01How is this different from a generic AI chatbot?+
figoat never answers from a blank slate. Every response starts with your plan, your last three sessions, your recovery signal, and your active goals in context. A generic chatbot gives you templates; figoat gives you a decision based on the week you actually had.
02Do I need a wearable?+
No. figoat works with manual logging alone. If you connect a wearable, recovery and sleep signals improve coach decisions, but the product is designed to be useful without one.
03What's actually in the Free plan?+
The full training loop: Today page, weekly program, workout / cardio / meal / recovery logging, and figoat Guide. Guide is rule-based — it reads your logs and applies coaching rules, but it is not generative AI. Athlete and Elite add the real AI coach, which writes each answer from your full history, remembers what it learns about you, and can speak it aloud.
04Is the coach a real person?+
No, and figoat never pretends otherwise. Coach is the AI. Trainer means an actual human — figoat also has a trainer side, where a real coach publishes bookable windows, you take a slot, and both of you confirm it. The two never mix: your AI coach conversations are private, and a trainer only ever sees the training you logged.
05Can I use it with my own personal trainer?+
Yes. A trainer can list a bookable profile or stay unlisted and work purely by invite, publish weekly availability, and — once you accept a coaching link — see the sessions behind your week instead of asking how it went. Sessions export to whatever calendar you already use.
06Can I cancel anytime?+
Yes. One-click cancel from account settings. No lock-in, no retention call. Your logs and plans remain on Free, which does not expire.
Make the day visible. Start with Today.
Create an account, choose a routine and see your workout, meals, water, people and today’s character rep in one daily plan. The coach stays available when you decide to ask.
7 days free · Cancel anytime during the trial